The IPC supports calls for Namibian businesses to utilise the African Continental Free Trade Area (AfCFTA). However, government policy continues to be undermined by a severe lack of operational capacity. At the Ongwediva Annual Trade Fair, 1,872 local businesses applied for exhibition space, yet only 485 were accommodated. Leaving nearly three out of four entrepreneurs outside the gate demonstrates a clear failure to provide market access our local economy desperately needs